As brands strive to connect with their audience in a digital-heavy world, illustration has become quite a coveted skill to have as a creative. Besides adding a human touch to digital products, illustration helps to differentiate you from competitors, tell a brand’s unique story, and visualize complex ideas in an accessible way.
“Product illustration aims to bring delight to the user experience. It’s also used to explain the benefits of a product and eventually, persuade people to love the product.” — Frances To, Product Designer & Illustrator
Want to try incorporating illustration into your own mobile designs? Below are some examples of different illustrative styles to explore and creative compositions to inspire you. You’ll notice each aesthetic communicates a different kind of message—so remember to thoughtfully choose the right style based on the type of product you’re designing!